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  • Writer's pictureJana Uselton

Success & Failure Hinge on Commitment - Jana Uselton

The success and failure of our companies largely depend on our commitment level of us as owners, our teams, and our clients. Let’s reflect on the definition together.


Noun - the state or quality of being dedicated to a cause, activity, etc. A pledge or undertaking.

So, what are your commitments, who are you committed to, and where do you stand in regard to them? Our attention shows our commitment. Are you dedicated to the right people and the right actions moving you closer to your goals?


As business owners, what is our commitment level toward our company’s success? Are we leading our team properly? We must understand that commitment and leadership are modeled first by the owner. It is time to be a champion, get the goals in front of you, and step up to a new level of commitment. For me, this is lived out by beating the sun up, focusing on my first actions, reviewing my wins and disappointments for the day, and committing to being better tomorrow.


Take a moment and assess the commitment level of each of your teammates within the company. Write down the name of each person. Evaluate each team member based on their actions, activities, attitude, and results. Next, grade each of them with A, B, C, or D next to their name (A is best and D is failing). This is an eye-opening experience. Lack of commitment must be addressed immediately because it derails the entire team and eventually affects your clients. Remember, the success or failure of our companies is hinged on the commitment levels of ourselves and our teams.

Before we assess the commitment level of our clients, let’s circle back to you. How would your team rate you, based on the same scale above? In their eyes, are you still committed to the purpose and success of the business?


Lastly, is your company committed to your clients? Are you as a company dedicated to solving your client’s problems quickly and efficiently? Many times, if our clients are not dedicated to us, they have experienced this lack in us first. The lack of engagement and care reveals itself to them over time. As with any relationship, both parties can see and sense when there is a lack of commitment. If you want clients to become more committed to our company, we must model this first to them.


How do we establish a concrete commitment? We take intentional steps to reestablish the relationship. Consider scheduling a quick meeting and bringing lunch to your client’s office. The key is a continuous connection with actionable and measurable steps to build up the relationships. These steps can only happen with deliberate communication, care, compliments, condolences, and congratulations. True commitments never take a break.

For many of us, we need to recommit. It’s time to take a look at what we have committed to and reaffirm or cancel those commitments. This honest evaluation is the difference between the success and failure of our companies. Decide today to recommit to a positive outlook. Let’s adjust our mindset until it is fully focused on solutions and success.

Challenge your team to see opportunities all around and model how to solve your client’s problems for them. Commit together and move forward with a steely focus. Celebrate the wins too, because they fuel the fire of our commitments. Keep taking the right massive action and don’t give up.

Winners move forward with those who also demonstrate determination and discipline. Recognize how your leadership impacts others, and always remember that people judge your commitment by your actions and attitude. Who is in your inner circle? Do they represent and maintain the same level of commitment? Align with the right people as we move forward and serve this industry with excellence.

HSRA & MBA believes in you. I believe in you!


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